Their approach included:
- Temporary channels: Youthful presence elements
- LinkedIn: Credential-focused information
- Visual platforms: Aspiration-focused brand storytelling
- Discussion networks: Opinion shaping
I recommend organizing competitors as:
- Primary competitors (offering very similar products/services)
- Indirect competitors (with partial resemblance)
- Emerging threats (new companies with innovative potential)
After extended periods of disappointing outcomes in the Kingdom, their enhanced methodology produced a two hundred eighty-seven percent increase in brand recognition and a one hundred forty-three percent rise in business.
For a medical clinic in Jeddah, we improved their local visibility by nearly one hundred percent by verifying their business information was completely matching in both Arabic and English across all platforms.
For a digital business, we adjusted their international design elements to more closely match Saudi aesthetic preferences while preserving visual recognizability. This technique improved their visual connection by 124%.
Recently, a restaurant owner in Riyadh complained that his venue wasn't appearing in Google searches despite being highly rated by customers. This is a common issue I observe with regional companies throughout the Kingdom.
Helping a luxury brand, we found that their local language identity was considerably inferior than their foreign language identity. After creating harmony between the linguistic approaches, they achieved a ninety-three percent growth in identity recognition among Saudi users.
I presently employ several resources that have significantly upgraded our competitor analysis:
- SEO tools to track rivals' keyword performance
- Social listening tools to track competitors' social activity
- Digital tracking tools to monitor modifications to their online presence
- Communication monitoring to obtain their marketing communications
I use a basic tracker to track our competition's rates changes every week. This has already allowed us to:
- Identify seasonal discount patterns
- Recognize package deal strategies
- Grasp their value positioning
- Ask for Saudi-specific case studies - Many agencies display outstanding results from international markets that aren't applicable to the Saudi context. I explicitly asked, "Can you show me results for a company similar to mine in Riyadh?"
For a global fashion business, we created a Saudi-specific top digital marketing agencies ksa branding strategy that included elegant traditional elements. This technique enhanced their emotional connection by over one hundred fifty percent in just six months.
A healthcare provider achieved a 178% growth in identity awareness after executing a platform-specific identity approach that acknowledged the unique features of each digital platform in the Saudi environment.
Begin by mapping ALL your competition – not just the obvious ones. Throughout our research, we identified that our most significant competitor wasn't the well-known company we were tracking, but a recent startup with an innovative strategy.
RankRise
- Pricing: 4.2K SAR
- Advantages: Cost-effective