diff --git a/README.md b/README.md
index 491ec85..49e437b 100644
--- a/README.md
+++ b/README.md
@@ -2,10 +2,26 @@
 
 [![State-of-the-art Shitcode](https://img.shields.io/static/v1?label=State-of-the-art&message=Shitcode&color=7B5804)](https://github.com/trekhleb/state-of-the-art-shitcode)
 
-## Get your badge
+## Get Your Badge
 
-If your repository follows the state-of-the-art shitcode principles you may use the badge like this [![State-of-the-art Shitcode](https://img.shields.io/static/v1?label=State-of-the-art&message=Shitcode&color=7B5804)](https://github.com/trekhleb/state-of-the-art-shitcode)
+If your repository follows the state-of-the-art shitcode principles you may use the "state-of-the-art shitcode" badge:
 
 ```
 [![State-of-the-art Shitcode](https://img.shields.io/static/v1?label=State-of-the-art&message=Shitcode&color=7B5804)](https://github.com/trekhleb/state-of-the-art-shitcode)
 ```
+
+## The Principles
+
+Name variables in a way like your code is already obfuscated.
+
+Good:
+
+```
+let a = 42;
+```
+
+Bad:
+
+```
+let age = 42
+```
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