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1 Features

Unlike other design specifications, Ant Design pursues not only user expirerence, but also expirerence of desigers and developers, which practice a humanist design idea.

Subtleties
By devoted to create tiny and beautiful change, make efforts in details, we could not only make products more solid and reliable, but also bring good suprises for users.
Definiteness
Create an atmosphere of high definiteness and lower entropy, by making simple and scientific design patterns and using the same communicate channel.
Happiness
Don't design for minimalism,design for getting job done and whatever makes designer happy and satisfied.

Subtleties

Micro innovation

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"Diffrerence" is not always "better", but "better" is always different. Pursuing "better" in every details make our components is different, and also better naturally.

Compositive innovation

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Compose different components for more powerful functions, it is a good path to meet varies of different bussiness requirements.


Definiteness

Object oriented

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We create a object-oriented design method and abstract UI patterns. That help us to do our jobs with continuity.

Scientific design principles

See more at 『Ant Design Principles』.


Happiness

Happiness of user

User Happiess Levels

Beatuful looks, tide typography and smooth animation produce positive reaction at instinct level.

Good functions, perfermance and usability produce positive reaction at behavious level.

Self-image, satisfaction, and good memories bring user a combining expirerence of thoughts and emotions at learning level.

Happiness of designer

Designer Happiess

From 0 to 1, Ant Design help designers to implement a quick prototype for trial and error.

From 1 to 100, Ant Design provide a complete UI solution, help designers to create their own product personality and improve user expirerence.